The Design By Us stand
At our stand, we presented both new launches and our well-known designs, giving visitors a full sense of our collection and design philosophy. This year, the stand was smaller than usual, which created a more intimate and personal experience for everyone who visited. This challenged us to capture visitors’ attention quickly as they moved through the fair.
To make a strong visual impression, we carefully designed the stand using a combination of vibrant colors and elegant marble – materials that are central to our brand identity. This approach not only highlighted our products but also created a distinctive and memorable atmosphere, which drew attention and positive feedback throughout the fair.
Maison&Objet in Paris
Early September, we were in Paris for the Maison&Objet fair – one of the world’s leading events for interior design and furniture. The fair brings together designers, brands, and design enthusiasts from across the globe. Over five days, around 2,500 brands exhibited to more than 70,000 visitors, making it a central meeting point for creativity, trends, and inspiration.
Highlights of the fair
One highlight was the launch of a new Trip Lamp with a new and unique marble base, called Apple, which drew interest alongside the other lamps in our Trip Series, as well as our Endless and New Wave Optic Wall. Visitors were positive and curious, and we gathered many promising leads for follow-up after the fair.
Having participated in Maison&Objet many times over the years, we’ve experienced how the market has evolved. Where visitors used to place orders directly at the fair, today the focus is more on building relationships and generating leads – a longer, but also an exciting process.
Inspiration for the future
Maison&Objet is always a source of inspiration and a place to reflect on what’s next in design. We return to Copenhagen with fresh ideas and renewed motivation to keep developing our universe.
Thank you to everyone who visited us in Paris. We truly enjoyed meeting both new and familiar faces – connecting with you was an absolute highlight.