HOTEL FLORA

Location: Gothenburg, Sweden
Interior Design: Design By Us
Launch: 2016

Hotel Flora Göteborg – A Vibrant Boutique Interior Project

Hotel Flora Göteborg is a charming boutique hotel in the heart of Gothenburg. This interior project by Design By Us combines classic and custom-designed pieces to create a unique and inviting atmosphere.

Our goal was to design a lively space where guests feel comfortable—whether they are dressed up for a business meeting or casually exploring the city.

Tailored Interiors with Character

For this project, we designed 71 rooms, each with its own theme, including The Royal Swedish Room, The Rock Room, Lady Flora, and The Old Swedish History Room. Every room features distinct color variations and details, offering guests a truly personal experience.

We provided furniture, lamps, and mirrors from our collection, along with tailor-made pieces in fabrics and colors designed to fit each room. This personalized approach ensures that every element reflects both the hotel’s character and the guest experience.

Thoughtful Custom Details

At Hotel Flora Göteborg, we focused on personalizing key elements to enhance each room’s character. Among other highlights, we customized our Vintage Lamps with light blue velvet shades and neutral-toned vintage glass, creating a harmonious and elegant atmosphere.

Similarly, the Skinny B**** chairs were upholstered in the same soft velvet, tying the furniture and lighting together for a cohesive and playful look.

An Invitation to Experience

Hotel Flora Göteborg demonstrates how colors, custom solutions, and thoughtful details can transform a hotel into a memorable experience. Design By Us combines functionality with playful design, creating spaces that invite relaxation and inspiration.